About Custom Bait Shop

Welcome to CustomBaitShop, where I'm on a mission to redefine the fishing experience by unleashing the extraordinary. Why settle for ordinary painted lures that fade into the angling crowd when you can make a statement with each cast? Our meticulously painted lures aren't just tools; they're masterpieces designed to set you apart in the fish's natural habitat.

At the helm of this angling revolution is Adam Groom, a life-long angler and a 25-year veteran of the graphic and web design industry. With expertise in printmaking, graphic design, and web design, Adam brings a unique touch to every lure, creating patterns and designs that are genuinely custom and unparalleled by other bait makers.

As a lifelong fisherman, my journey began as a pan fisherman alongside my father, evolving into a primary focus on largemouth bass fishing. This personal connection to the sport informs every design, ensuring that each lure is crafted with the insights of a true angler.

My lures prioritize accuracy over perfection, recognizing that fish bear unique marks and imperfections. I mirror these natural variations because I believe it's these quirks that give you the edge. If you're seeking a "perfect" paint job, we're more than happy to provide it, but be prepared for your custom bait to share some of those natural quirks.

Guided by light, our unique approach to lure design acknowledges that underwater beauty comes to life when light enters from above, just like in our world. I scrutinize my baits in the light to ensure they offer a lifelike representation, mirroring what the fish perceive and accentuating their true allure.

What truly sets CustomBaitShop apart is my offices situated on a private, clear-water lake – not just as a source of inspiration but as the ultimate testing ground for our lures. This challenging lake serves as the perfect proving ground for the effectiveness of our creations, delivering not just art but results tailored to those who appreciate the artistry in fishing.

My commitment to quality is unwavering, with each step in crafting my lures reflecting our dedication to excellence. From meticulous cleaning and sealing of every blank to a thorough degreasing and dipping process, we leave no hidden flaws. We produce our clear primer in-house to ensure the highest standards from the start. I use handcrafted color mixes and unique combinations underscore my pursuit of perfection. While I may recreate colors, each batch remains one-of-a-kind. Sealing the deal is our use of top-quality, ultra-durable clear coat sealers.

I invite all anglers to collaborate with me, share their ideas, or send me items for customization. At Custom Bait Shop, your success is my purpose, whether you're a seasoned pro or just embarking on your fishing journey. Join me and discover a world where fishing is an art form, and each lure is a stroke of creativity.

Get ready to catch more fish, have more fun, and truly stand out on the water because, in fishing and in life, embracing the unique is the key to success.